OnePlus has been relegated to churning out OPPO and Realme knockoffs

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OnePlus has launched quite a lot of telephones with attention-grabbing designs and distinctive options during the last eight years. The alert slider continues to be an enormous {hardware} differentiator for the corporate, and a few of my favourite designs have been OnePlus telephones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Version, and the OnePlus 7 Professional.

OnePlus’ concentrate on design aesthetics comes from the very prime. Co-founder and CEO Pete Lau usually talks about how design is a key space of focus for OnePlus, and I bear in mind one dialog forward of the OnePlus 6 launch distinctly. 

On the time, OnePlus was launching its first cellphone in a crimson coloration, and Lau stated that he and the design staff deliberated over the alternatives for a number of weeks to get the suitable hue for the system.

OnePlus 6 red edition

(Picture credit score: Android Central)

In the end, OnePlus went with a crimson hue that was $4 costlier than different alternate options (no small change once you’re engaged on razor-thin margins), however the consequence was that the Purple OnePlus 6 regarded completely gorgeous. It is this consideration to element over each aspect of the system that endeared energy customers to the corporate. However sadly, OnePlus is not doing that any longer.


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